Genre: TV Series & Social Media
Client: Channel NewsAsia
FACING DEMENTIA is a TV series that looks at one of the most pressing social and medical issues of our time. With Singapore’s rapidly aging population, it is estimated that some 100,000 people will have dementia by 2030.
This groundbreaking project looked at real case studies of people living with dementia and their caregivers.
This series covers various aspects from diagnosis to caregiving to treatments and look at how it affects society. How is one diagnosed? What can help? Is it preventable? FACING DEMENTIA features the stories of people living with dementia, as well as doctors and experts who are on the frontline.
Besides being on TV, Toggle and CNA online, two videos were created for Facebook and went viral. One video amassed 4.5 million views in just over 2 weeks – highlighting the relevance of the issue with Singaporeans.
Founded in 1998 in Singapore, we create compelling content for TV and other media platforms. We specialise in factual entertainment in English, Chinese and Malay; Branded content; Corporate Videos and Commercials for international markets.
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