Genre: Reality TV Series and Campaign
Client: Ministry of Communications & Information Singapore
“STEADY LAH!” is a light-hearted Singaporean expression that praises and teases someone for a job well done. We came up with the phrase and designed an iconic logo for a TV series to highlight the friendly fusion of both locals and foreigners in Singapore.
In the show, two likeable foreigners are put through experiences, situations and aspects of life that are part and parcel of life in the Lion City. How well will they fare in this journey of discovery? From local food to national security, our foreign friends get a chance to learn more about Singapore, and the audience comes to learn and appreciate them as well.
Ultimately, the STEADY LAH! series celebrates social integration in our country, affirms Singaporean values, and the things that make our city-state special.
The iconic STEADY LAH! logo and phrase was subsequently used for other online stories and brand extensions by MCI.
Founded in 1998 in Singapore, we create compelling content for TV and other media platforms. We specialise in factual entertainment in English, Chinese and Malay; Branded content; Corporate Videos and Commercials for international markets.
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